About Us

Southeast Reading Center, LLC provides dyslexia screenings, educational assessments, and structured literacy interventions for students struggling with reading, regardless of age. Identifying students early is an important component for their success. Our dyslexia screener will identify characteristics of dyslexia by evaluating skills in the areas of phonemic awareness, sound symbol recognition, alphabet knowledge, decoding (basic reading and reading fluency), rapid naming, and encoding (spelling).  We also offer educational assessments that enable us to create individualized reading plans tailored to the student to help overcome their reading difficulties and reach their full learning potential.

Our intervention services focus on students identified with mild to moderate reading disabilities such as dyslexia or who are at risk for learning disabilities. These students typically fall below the 25th percentile in reading compared to the national norm.  Having a diagnosis of dyslexia may be important for the student, but it is not a requirement to enroll in or be successful with Wilson Reading System®. To learn more about the components of a multisensory, structured reading lesson follow this Structured Literacy Overview.

Southeast Reading Center, LLC has achieved the distinction of Wilson® Accredited Training Partner and with this achievement, we are proud to offer professional learning opportunities to educators and parents working with struggling readers. As a Wilson® Accredited Partner you are assured that we meet Wilson Language Training® standards for excellence in the delivery of Wilson® professional learning. 

Check our events page for upcoming seminars, workshops and certification opportunities. 


Our Founders & Mission

In 2014, co-founders Allison McAvoy and Scarlet Farr established Southeast Reading Center, LLC (SRC) which provides multisensory research-based reading interventions and a host of professional learning opportunities. Since its opening, SRC has become a center for reading excellence

The mission of SRC is to improve literacy by assessing, providing instruction and developing learning plans for individuals reading below grade-level and to advance the quality of literacy instruction by collaborating with educational systems and providing professional learning. 
Allison McAvoy, M.Ed., W.D.T., W.D.T., S.D.L.S.
Scarlet Farr, B.S., W.D.P., S.D.L.I.

Allison McAvoy is co-founder of Southeast Reading Center. She is the Director of Curriculum and Instruction, champions the professional education services, and serves as an advocate for students receiving instruction at the Center. 

Ms. McAvoy has four decades administering educational assessments, creating individualized education plans, advocating and providing personal instruction for hundreds of struggling students. She spent eleven years serving as a district-wide resource for Hamilton County Department of Education. She has delivered numerous public and school-based workshops on topics related to literacy instruction and state and federal regulations.

Ms. McAvoy's strong and successful reputation has provided her opportunities to serve on local and state committees representing special education needs. Allison currently serves as Area 3 Director for the Tennessee International Dyslexia Association® (TNIDA) and is a member of the Tennessee Dyslexia Advisory Council.

Ms. McAvoy earned her undergraduate as well as her Master of Special Education from the University of Tennessee at Chattanooga. She values the need to invest in her continued education. She is Orton-Gillingham® trained, a certified Structured Literacy Dyslexia Specialist®Wilson® Credentialed Trainer and Wilson® Dyslexia Therapist

Scarlet Farr provides business leadership for general operations. She holds degrees in the area of general business and human resource management from the College of Business at University of Tennessee at Chattanooga. With decades of experience in technology services, Ms. Farr has enhanced our business structure with unique and practical solutions designed to provide the best environment for both in-person or when necessary, remote services. 

Ms. Farr has extended her skills by obtaining certifications as a Structured Literacy Dyslexia Interventionist® and Wilson® Dyslexia Practitioner and has taken part in Orton-Gilliangham® training.  She has found personal satisfaction in using these acquired skills to successfully help students learn strategies to reach their highest reading, spelling and comprehension potential. Ms. Farr is a member of the International Dyslexia Association® (IDA) and a volunteer to the TNIDA .